About Brand


Keep it Vertical is a positive lifestyle brand started by Jhoe Virago, Keep it Vertical means to Keep Your Spirit Lifted. KiV consists of many moving parts like fashionable apparel, a lifestyle blog and a poetry book, to promote positivity and remind others to Hear, See and Speak No Evil. 


Our CEO, Jhoe Virago self published a poetry book titled "D.C.F.S" or "Delicately Caring for Savages". D.C.F.S is a short collection of dark poetry Jhoe wrote as a suicidal and depressed child in the foster system and is used as a healing agent for readers. 


Keep it Vertical’s merch line revolves around the motto “Hear NO Evil, See NO Evil, Speak NO Evil.” Our artistic & fashion forward designs have been featured in the Museum of Contemporary Art, Los Angeles and has traveled to San Francisco with TrapxArt. Our Vintage Good Vibes Only Squad is in current collaboration with the Mayor of Los Angeles and our tees give back to homeless Angelenos


About CPO

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Hey Lifted Family, It's Me - Jhoe and I am the CPO and Founder of Keep it Vertical.


As your CPO, Chief Positivity Officer, it's my job to spread good vibes and help you keep your spirit lifted. Life and lessons qualified me to do so. 

I've survived different types of abuse, divorce, homelessness, multiple suicide attempts, self-injury, bullying, over 100 stitches, foster care, college (after a year hiatus following my first college year), depression, and whatever else life threw my way & used to qualify me to be here as your CPO! 


In the midst of all of this, I preserved and graduated college with a Bachelors Degree in Human Services, received a certificate in sound healing, started my own business and never stopped smiling. Since 2019, I've been a certified workplace violence instructor, teaching communication, negotiation, de-escalation and self defense to medical workers. I've changed lives - all while mines was falling apart. It is my destiny and pleasure to be your C.P.O, welcome you into the Lifted Family and let you know that you can make it through anything. 



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